Japanese persimmon orchard
Our Story

Built for the skin
you're living in now.

How It Started

Persea began with
something personal.

As my grandmothers got older, I noticed a subtle change that regular soaps and body washes did not seem to fully solve. It was not something anyone wanted to talk about openly, but it was something many families quietly understand.

That question led me into months of research about 2-nonenal — the compound commonly associated with age-related body odor.

I learned that nonenal can become more noticeable as skin changes with age, and that fragrance-heavy products often only cover the smell instead of helping address what causes it.

That research led me to persimmon extract, a traditional Japanese ingredient rich in tannins and long associated with odor control.

But when I looked at many soaps in the category, I felt something was missing. Some relied too heavily on perfume. Others were vague about their persimmon extract. And many did not feel thoughtfully made for mature skin.

So I created Persea: a gentle persimmon soap designed to help target age-related odor while still leaving skin feeling soft, comfortable, and cared for.

Not a cover-up. Not a harsh deodorizing soap. Just a more thoughtful daily cleanse for mature skin.

Founder holding an unripe green persimmon
"The science was already there. The ingredient was already there. What was missing was a brand willing to build something worthy of it."
Persea formulation lab
The Formulation

Three years of
getting it right.

Barbara spent three years working with a small team of cosmetic chemists and botanical sourcing specialists to develop the first Persea formula. The challenge wasn't finding persimmon extract — it was finding the right concentration, the right processing method, and the right supporting ingredients to make it work as a daily-use product that people would actually love.

The result is a cold-processed soap bar with a persimmon extract concentration significantly higher than any competitor on the market — paired with Shea Butter, Glycerin, and Vitamin E to nourish and support the skin barrier.

No sulfates. No synthetic fragrance. No shortcuts.

3 Years of development
6 Active ingredients
12K+ Happy customers
What We Stand For

Four principles that
guide everything we make.

01

Honesty over hype

We don't make claims we can't back up. Every ingredient in every formula has a reason to be there — and we'll tell you exactly what it is.

02

Science with soul

We believe that rigorous formulation and genuine care for the customer are not in conflict. The best products are built with both.

03

Designed for the long game

Quick fixes don't interest us. We build products that work better the longer you use them — because real skin health is built over time.

04

Respect for maturity

Aging skin is not a problem to be solved. It's a different skin type that deserves different — and better — care.

Where We Source

Small orchards.
Big standards.

Persea works directly with a network of small-scale persimmon growers in the Nara and Gifu prefectures of Japan — regions with centuries of persimmon cultivation history and ideal growing conditions for high-tannin fruit.

We visit our suppliers every harvest season. We know their names. We know their trees. That relationship is what allows us to guarantee the consistency and concentration of extract that makes Persea work.

All other botanical ingredients — green tea extract, shea butter, rice bran oil — are sourced from certified organic suppliers with full traceability from farm to formula.

Persea product collection
Try Persea

A more thoughtful
daily cleanse.

Try it for 30 days. If it's not right for you, we'll make it right.

Shop the Persimmon Soap